WAI Moment

Innovative solutions tailored for success.

WAI Moment is an innovative tablet-based application designed for on-the-street marketing campaigns. The project focused on creating an interactive and engaging experience for users to explore WAI Moment’s range of drinks. Multiple brand ambassadors equipped with tablets introduced the drinks through visually captivating screens, interactive games, and animations.

Flow2web took charge of designing and developing the application to ensure a seamless experience exclusively for tablet devices.

From concept to completion, step by step

Research & Ideation Flow2web began by understanding the marketing goals of WAI Moment and the target audience’s behavior. This was followed by brainstorming ideas for interactive animations and a visually immersive experience.

Wireframes & UI/UX Design Flow2web crafted wireframes and high-fidelity designs using Adobe Photoshop and Adobe Illustrator. The designs prioritized visual engagement and ease of use, specifically tailored for tablet dimensions.

Interactive Animations Using JavaScript and advanced HTML5 techniques, Flow2web integrated playful animations for smooth slide transitions, ingredient matches, and other interactions, ensuring a dynamic experience.

Tablet Optimization All designs and animations were tailored for tablets, ensuring responsive layouts, quick load times, and seamless functionality during street presentations.

Testing & Launch Rigorous testing was conducted to ensure the application performed smoothly across different iPad models, creating an impactful experience for users.

Overcoming obstacles with creativity and strategy.

Interactive Engagement: Ensuring animations and transitions were intuitive yet exciting for the audience.

Tablet-Exclusive Optimization: Tailoring the design and development for iPad and other tablet devices to ensure responsive performance.

Real-Time Interactivity: Achieving fast and smooth responses during ingredient-matching games and drink presentations.

Delivering excellence beyond expectations.

Flow2web delivered a visually stunning and functionally robust tablet application for WAI Moment. The interactive animations and slide effects captivated street audiences, successfully promoting the brand and its drinks. The application set a new benchmark for on-the-go marketing.