Bakery Firat
About The Project
Bakery Firat is a family-owned Turkish bakery located in Rotterdam, known for its traditional bread, savory dishes, and fast-paced daily service. The client reached out to Flow2Web to redesign their TV display menu board with a fresh, clean, and visually engaging layout that reflects the essence of Turkish cuisine. Our mission was to create a vector-based menu design optimized for screen display and print, packaged and delivered as a physical product—ready to be installed in their bakery.
Date
September 2023
Project Scope
Menu Design, Graphic Layout, Vector Illustration, Print File Preparation, Shipping Coordination
Technologies Used
Adobe Illustrator, Adobe Photoshop, CMYK Print Design, Vector Graphics, DHL Shipping
Client Objective
To redesign the bakery’s TV-based menu boards with a modern, visually engaging, and easy-to-read layout that highlights their popular dishes, prices, and product photography—enhancing the customer experience and boosting in-store sales.
From Concept to Print
We approached this project as both a branding and functional challenge—aiming to create a beautiful yet effective menu layout that would stand out on TV screens in a busy restaurant environment.
- Initial Research & Moodboard Creation – Based on Turkish visual culture and modern menu board trends.
- Custom Vector Layout in Adobe Illustrator – Including typography hierarchy, icons, food photos, and dish categories.
- Color Palette – Warm, inviting colors that complemented the brand and Turkish culinary vibe.
- Print-Ready Setup – Designed to match exact screen resolutions and physical print specs for future menu printing.
- Delivery & Coordination – Final exported files were printed and physically shipped via DHL Express to Turkey for installation.
TV Menu Board Highlights
- Clean sections for breakfast, bread, dishes, and fast-food offerings
- Clear pricing and easy-to-scan layout from a distance
- High-quality food images for each category
- Turkish design flair blended with modern minimalism
Real-World Delivery
After final design approval, the menu was:
- Prepared for high-resolution screen display and physical print
- Printed on premium-quality media for TV frames and boards
- Packaged and shipped via DHL directly to the bakery team in Turkey
Results & Client Feedback
The redesigned menu board was installed and instantly elevated the in-store visual experience for Bakery Firat. Customers found it easier to navigate the menu, and the bakery reported increased engagement and quicker decision-making at the counter.
Thank You – From Design to Display
This project reminded us of the power of great design beyond the screen. From vector precision to real-world delivery, we brought the digital vision to life—one screen (and print) at a time.
Flow2Web is proud to support small businesses like Bakery Firat by blending creativity with real-world functionality.