Brooke
About The Project
Brooke is a global leader in digital transformation, helping businesses solve complex challenges through innovative technology and people-first solutions. Flow2Web was entrusted to create a modern, fully responsive website that showcases Brooke's expertise while delivering a seamless and engaging user experience. From wireframes to WordPress development, the result is a site that combines creativity with functionality.
Date
August 2023
Project Scope
Wireframing, UX/UI Design in Figma, WordPress Development, ACF Pro Integration, SEO Optimization
Technologies Used
Figma, HTML, SCSS, JS, WordPress, ACF Pro, Scroll Animations
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Project Overview
Brooke is a global leader in digital transformation, helping businesses solve their most complex challenges with innovative solutions and a people-first approach. Partnering with Flow2Web, Brooke aimed to create a fully responsive and branded website that reflects their expertise, showcases their services, and drives engagement.
Our team delivered a pixel-perfect integration of Figma designs to WordPress, incorporating scroll animations, flexible content management, and a unique, modern design that exceeded client expectations.

Our Goal
- Create a Modern Experience: Design a visually engaging and user-friendly website that aligns with Brooke’s mission and brand identity.
- Seamless Content Management: Build a flexible WordPress backend to enable easy updates for Brooke’s team.
- Responsive and Interactive: Ensure the website is fully responsive across all devices with smooth scroll animations to enhance engagement.
- Performance and Scalability: Deliver a fast, optimized, and scalable website capable of handling Brooke’s growing needs.

Our Process
1. Research & Discovery
- Analyzed Brooke’s target audience, competitors, and brand values.
- Defined key user journeys to align with Brooke’s business goals.
2. Wireframing & UX/UI Design in Figma
- Created high-fidelity wireframes to establish the structure and navigation.
- Designed branded, modern UX/UI with a focus on intuitive user flow and clear information hierarchy.
- Incorporated scroll animations and interactive elements to create a dynamic user experience.
3. Figma to WordPress Development
- Translated the Figma designs into responsive, pixel-perfect HTML, SCSS, and JavaScript.
- Integrated the design into WordPress with ACF Pro Flexible Content, ensuring easy customization and updates.
- Implemented scroll animations for an engaging, interactive experience.
4. Quality Assurance (QA)
- Conducted rigorous testing across devices and browsers to ensure flawless performance.
- Identified and resolved bugs to deliver a seamless user experience.
5. Monthly Support
- Provided monthly insights and recommendations for further optimization.
- Set up ongoing maintenance and support for updates, backups, and performance checks.

WordPress Development
Flow2Web’s team developed a custom WordPress backend tailored to Brooke’s needs:
- Built with ACF Pro Flexible Content for easy management of services, case studies, and blog posts.
- Ensured scalability and flexibility to accommodate future content and features.
- Implemented clean, optimized code for fast performance and SEO readiness.

Figma to WordPress Integration
The seamless transition from Figma to WordPress was a key highlight of this project:
- Delivered a visually cohesive and responsive website optimized for all devices.
- Maintained pixel-perfect accuracy in the implementation of the Figma designs.
- Preserved interactive elements and scroll animations from design to development.

Results
- Enhanced User Experience: The website’s clean design and intuitive navigation improved engagement.
- Fully Responsive: Achieved seamless functionality across desktop, tablet, and mobile devices.
- Optimized Performance: Delivered a fast-loading site with excellent SEO structure, driving visibility and user satisfaction.
- Client Satisfaction: Brooke praised the Flow2Web team for their professionalism and dedication, resulting in glowing feedback.

Monthly Support by Flow2Web
Our relationship with Brooke didn’t end at launch. With monthly support, we ensure:
- Regular Backups: Safeguarding data and content.
- Performance Monitoring: Optimizing load times and addressing any issues.
- Content Updates: Supporting Brooke’s team with changes and additions.
- Technical Support: Providing ongoing assistance to keep the website running smoothly.
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Thanks for Watching
Thank you for exploring the Brooke case study. This project reflects Flow2Web’s commitment to delivering exceptional digital experiences. We’re proud to have partnered with Brooke to create a website that aligns with their mission and values. Together, let’s drive digital transformation and achieve impactful results.