Dual Storm - Branding
About The Project
Dual Storm, a leader in mobile gaming innovation, required a distinctive and versatile brand identity to reflect its creative and dynamic ethos. Flow2web delivered a comprehensive branding solution, including a custom logo, app icon, and social media assets, to elevate Dual Storm’s presence across platforms.
Date
November 2024
Project Scope
Brand Research, Logo Design, App Icon Design, Social Media Covers, Branding Guidelines
Technologies Used
iPad Pro, Adobe Illustrator, Adobe Photoshop
The Client
Dual Storm is a trailblazing gaming studio dedicated to creating uniquely captivating mobile games that break barriers and reach players worldwide. Committed to “dynamic innovation,” Dual Storm aims to deliver oddly satisfying gaming experiences that captivate and engage players, pushing the boundaries of mobile entertainment.
The Project
Dual Storm sought a bold and dynamic brand identity that would reflect their innovative spirit and resonate with a global audience.
They required a comprehensive branding package, including:
Light and Dark Versions: All assets needed to be versatile for different applications.
Logo Design: A unique, hand-drawn logo with custom typography.
App Icon Design: An eye-catching icon capturing the essence of their games.
Social Media Covers: Compelling visuals for Facebook and LinkedIn.
Brand Guidelines: Detailed documentation of fonts, color palettes (hex and RGBA codes), and logo variants.
Project Scope
- Brand Research and Strategy
- Logo Design with Custom Typography
- App Icon Creation
- Social Media Cover Design
- Brand Guidelines Development
- Light and Dark Theme Variations
The
Journey
Sketching the Future of Gaming
Research and Ideation
We delved deep into the gaming industry, analyzing trends and competitors to understand what makes Dual Storm unique. This informed our creative direction, ensuring the brand would stand out in a crowded market.
Logo Design and Custom Typography
Using an iPad Pro, our designers sketched concepts from scratch, crafting a logo that embodies movement and energy. The custom typography was designed to reflect Dual Storm’s commitment to innovation and creativity.
App Icon Design
We created an app icon that is instantly recognizable and visually striking, capturing the essence of Dual Storm’s gaming experiences. The icon needed to be scalable and effective across various devices and platforms.
Social Media Covers
Utilizing Adobe Illustrator, we designed engaging cover images for Facebook and LinkedIn. These covers align with the overall branding, featuring dynamic visuals and bold graphics to attract and retain audience attention.
Brand Guidelines Development
Comprehensive brand guidelines were established, detailing the use of logos, color schemes, typography, and application across different mediums. This ensures consistency and strengthens brand recognition.
Light and Dark Versions
All assets were developed in both white and dark versions to provide versatility across different backgrounds and applications, maintaining visual impact in any setting.
The
Challenges
Merging Creativity with Clarity
- Standing Out: Crafting a unique identity that differentiates Dual Storm in a saturated market.
- Versatility: Ensuring all branding materials are adaptable for various platforms and formats without losing integrity.
- Consistency: Maintaining a cohesive brand image across all assets, including light and dark versions.
The
Results
A Brand That Storms the Gaming World
- Distinctive Brand Identity: Delivered a powerful and memorable logo with custom typography that resonates with the target audience.
- Enhanced Recognition: The app icon and social media covers boost visibility and engagement across platforms.
- Comprehensive Brand Guidelines: Equipped Dual Storm with a detailed roadmap for consistent branding.
- Positive Feedback: Early reception has been overwhelmingly positive, setting the stage for successful market entry.
The
Final Thoughts
Empowering Innovation Through Design
Flow2web is proud to have partnered with Dual Storm to bring their visionary brand to life. By blending artistic creativity with strategic thinking, we’ve crafted an identity that not only captures their current ethos but also leaves room for future growth and evolution.
Thank You for Joining Our Journey!
We appreciate you taking the time to explore our work with Dual Storm. Stay tuned for more innovative projects where creativity meets strategy to deliver extraordinary results!