Horoscopes
About The Project
Horoscopes is a mystical astrology platform offering insights across multiple systems - Zodiac, Chinese, Celtic, Druid, Numerology, and more. Featuring predictions from Ukraine's most powerful psychics and enhanced with luxury-themed animated gifts, the goal was to create a spiritually immersive experience. Flow2Web was tasked with designing a visually enchanting and intuitive user interface using Adobe Photoshop for both desktop and mobile views.
Date
May 2022
Role
UX Research, Wireframing, UI/UX Design in Adobe Photoshop, Responsive Design, Mobile Optimization, Visual Direction
Project Overview
The Horoscopes platform is a mystical digital space that brings together global and ancient astrology systems—from Zodiac, Chinese, and Celtic, to Druidic and Zoroastrian horoscopes. With predictions from Ukraine’s most powerful psychics, the platform blends spirituality, personal insight, and luxury branding through animated content like the Bulgari Serpenti Cipher Bracelet gifts. The goal was to create a visually rich, intuitive user interface to support daily predictions, psychic bios, and an immersive spiritual journey. Flow2Web was chosen to create the UX and UI design for both desktop and mobile versions.
Our Process
We began with deep research into horoscope platforms, color psychology, mystic symbolism, and user behavior around astrology content. From there, we sketched low-fidelity wireframes to define the layout and content structure clearly. The focus was on simplifying navigation across horoscopes, psychic listings, and daily GIF-based predictions. Once validated, we moved to Adobe Photoshop to build pixel-perfect, visually enchanting high-fidelity designs.
Challenges
One of the main challenges was balancing rich, mystical visuals with a clear and accessible interface across mobile and desktop. Designing for multiple astrology systems meant organizing complex information into digestible sections without overwhelming users. Additionally, incorporating animated GIFs and luxurious brand aesthetics (like Bulgari inspiration) required a blend of elegance and energy in every UI component. Ensuring the design worked in both light and dark themes also pushed our visual experimentation further.
Adobe Photoshop Design
All final screens were built in Adobe Photoshop, using layered, detailed visuals that captured the platform’s celestial and luxurious tone. We designed custom iconography, gradients, and layered texture effects to reflect astrological and ancient symbols. The mobile layout maintained the immersive look while focusing on thumb-accessible navigation and scroll-based content discovery. The final assets were prepared for animation and front-end handoff, with labeled layers and responsive guidelines.
Results
The Horoscopes designs were successfully approved and praised by the client for their originality, clarity, and harmony between mysticism and modern aesthetics. Users are guided smoothly between daily horoscopes, psychic profiles, and spiritual tools—all wrapped in a premium, polished experience. The interface now serves as the foundation for future development and expansion into mobile apps, e-commerce of spiritual items, and live consultations.
Thank You for Watching
We’re grateful to have played a part in manifesting a project that bridges ancient wisdom with digital elegance. At Flow2Web, we believe beautiful design can elevate even the most mystical experiences—and Horoscopes is proof of that. Stay tuned for more design journeys where spirituality meets pixel precision.