NutriPur
About The Project
NutriPur, a family-owned business specializing in natural health products, required a fresh digital presence to reflect their commitment to quality and wellness. Flow2web was engaged to design and develop a responsive, SEO-optimized website that showcases their products and values while enhancing user engagement and e-commerce functionality.
Date
May 2023
Project Scope
Research, UX/UI Design, Front-End Development, WordPress Integration, WooCommerce Setup, Initial SEO Optimization
Technologies Used
Figma, HTML, SCSS, JS, WordPress, WooCommerce, ACF Pro, Yoast SEO
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Project Overview
NutriPur, a family business dedicated to natural health products, approached Flow2web to revamp their online presence with a modern, user-friendly design that reflects their brand values of purity, quality, and nature.
The Challenges
- Communicating NutriPur’s Core Values: Translating NutriPur’s commitment to quality and purity into an engaging digital experience.
- Creating a Scalable E-commerce Solution: Designing a shop system to accommodate diverse product lines while providing a frictionless shopping experience.
- SEO and Digital Visibility: Ensuring the redesigned site would rank higher in search engines and attract organic traffic.
- Mobile Optimization: Making the website highly responsive across all devices while maintaining pixel-perfect design integrity.
- Time Sensitivity: Delivering a feature-rich solution on a tight schedule to meet the client’s launch goals.
Our Roles
- UX and UI Designer: Crafted wireframes, Figma prototypes, and animations for desktop, tablet, and mobile modes.
- Full Stack & WordPress Developer: Translated designs into static HTML, SCSS, and JS before integrating them into WordPress with WooCommerce and ACF Pro.
- QA Tester: Conducted rigorous testing for responsiveness, browser compatibility, and functional performance.
- Project Manager: Coordinated tasks, maintained communication with the client, and ensured timely delivery.
Scope of Work
- Wireframing and Research
- UX and UI Design in Figma
- Responsive Static Page Development with HTML, SCSS, and JS
- WordPress CMS Integration
- WooCommerce Setup and Customized Payment Pages
- Hosting Configuration and Go-Live Setup
- Initial SEO Optimization with Yoast Plugin
- Google Business Profile and Search Console Setup
Flow2web’s redesign resulted in a 35% increase in website traffic within the first three months of launch. By combining visually compelling designs, responsive performance, and SEO strategies, we significantly enhanced user engagement and helped NutriPur strengthen its digital presence.
Our Process
- Research and Wireframing:
Our team began with in-depth research into NutriPur’s brand, target audience, and competitors. This stage included creating wireframes to map the user journey, focusing on clarity and engagement. - UX and UI Design:
Using Figma, we developed high-fidelity designs that captured NutriPur’s brand essence. The designs incorporated scroll animations, vibrant imagery, and a clean layout. Dark and light themes were explored to enhance user engagement. - Static Page Development:
The Figma designs were transformed into responsive, pixel-perfect static pages using HTML, SCSS, and JS. Animations were added to create an immersive user experience. - WordPress and WooCommerce Integration:
The static pages were integrated into WordPress CMS with ACF Pro for flexible content management. WooCommerce was customized for product management and seamless payment options. - SEO and Go-Live:
Initial SEO optimizations were implemented with the Yoast plugin. The site was configured for Google Business and Search Console, ensuring visibility from day one. - Testing and Launch:
Extensive testing across devices and browsers ensured a flawless user experience before launching the site on the client’s live server.
By utilizing WordPress CMS with ACF Pro, we ensured NutriPur’s content is easy to manage while maintaining flexibility for future updates. WooCommerce provided a scalable and user-friendly platform for their e-commerce needs.
Thank You for Watching
We’re proud to have partnered with NutriPur on this transformative journey. Ready to elevate your business? Let’s craft something exceptional together.