OM Digital

Project Overview

OM Digital is a creative marketing agency specializing in strategy, technology development, and multimedia production. With offices in Los Angeles, New York, Portland, and Las Vegas, OM Digital required a refreshed digital presence that blended artistry and innovation. Flow2Web’s role was to redesign their website with an emphasis on clean UX/UI design and flawless front-end development, ensuring a seamless and engaging user experience.

Our Goal

The primary goal was to create a modern and dynamic website that:

• Ensured responsiveness across all devices with pixel-perfect precision.
• Showcased OM Digital’s creative portfolio and services with clarity and elegance.
• Delivered smooth interactions and custom animations to captivate users.

Our Process

Research & Strategy:

• Collaborated with the client to analyze the provided requirements document.
• Conducted competitor analysis to understand the landscape of creative agency websites.

Wireframing:

• Developed high-fidelity wireframes to map out intuitive user flows for key pages, including Home, Work, Work Details, Case Studies, Our Services, and Contact.

UX/UI Design in Figma:

• Designed a sleek and visually engaging interface in Figma with a focus on OM Digital’s creative ethos.
• Incorporated subtle animations, custom typography, and a well-balanced color palette to reflect their artistic identity.

Prototyping:

• Delivered an interactive prototype in Figma to showcase transitions and user interactions for stakeholder review.

Integration in HTML, SCSS, and TailwindCSS

The development phase translated the Figma designs into a functional website with:

• Custom JavaScript Animations: Added scroll parallaxing effects to create an immersive experience.
• HTML & SCSS: Ensured clean, semantic code for maintainability and scalability.
• TailwindCSS: Implemented a utility-first approach for faster styling and consistent design.

QA & Testing

Conducted rigorous quality assurance checks to ensure:

• Pixel-perfect accuracy in the translation from Figma to code.
• Flawless performance across all devices and browsers.
• Smooth animations and transitions without performance lags.

The QA process involved meticulous reviews by a dedicated QA specialist, ensuring the final product met both client and user expectations.

Results

• Exceptional User Experience: The refreshed design improved navigation and engagement, showcasing OM Digital’s portfolio in a visually stunning manner.
• Dynamic Interactions: Parallax animations and smooth transitions created a memorable browsing experience.
• Responsive Design: Achieved a consistent, seamless experience across desktops, tablets, and mobile devices.
• Pixel-Perfect Precision: The website was delivered with a 99% pixel accuracy from design to development, exceeding client expectations.