Organik Nar
About The Project
Organik Nar is a family-owned juice brand producing 100% natural pomegranate juice from their own plantations in southern Macedonia. Flow2Web was brought on board to design and develop a clean, artistic, and modern website that reflects the brand’s authentic story and organic values. The result is a warm, elegant online presence that supports both storytelling and e-commerce, fully optimized for SEO and mobile responsiveness.
Date
Feb 2022
Project Scope
UX/UI Design in Adobe Photoshop & Illustrator, WordPress Development, WooCommerce Integration, ACF Pro Builder, SEO Setup
Technologies Used
Photoshop, Illustrator, HTML, SCSS, JS, WordPress, WooCommerce, ACF Pro, Yoast SEO, Google Search Console, Schema Markup
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Juice Meets Digital
Organik Nar is more than just a pomegranate juice brand – it’s a celebration of nature, tradition, and craftsmanship. With vibrant red tones and a rich backstory rooted in family and local farming, the website needed to reflect the purity and power of the product. The Flow2Web team was invited to bring this vision to life through digital storytelling, design, and functionality. The result? A website that feels as fresh as the juice it represents.
Blending Creativity & Code
Our role covered the entire digital journey — from concept to launch. We created custom UX/UI designs in Adobe Photoshop and Illustrator that embodied the spirit of Organik Nar’s brand. After final design approval, our developers built a responsive WordPress website with WooCommerce functionality and a fully customized ACF Pro content builder. The project was handled by a dedicated team including a UX/UI designer, WordPress developer, and QA tester.
Squeezing Out the Details
The main challenge was to create a seamless balance between the brand’s artistic expression and the user’s need for simplicity, especially for purchasing juice online. We also needed to ensure the site reflected the artisanal quality of the product while maintaining high performance across all devices. Each section had to serve both a visual and functional purpose — which meant zero compromise between aesthetics and usability. The minimalist layout was a creative challenge that turned into one of the project’s biggest strengths.
Our Design Philosophy
From typography to the red accents inspired by pomegranate grains, our UI/UX design focused on natural beauty and elegance. We used Adobe Photoshop for mockups and Adobe Illustrator for crafting clean icons and juice visuals. The goal was to keep the interface warm and organic, while making navigation and product discovery intuitive. The mobile version retained the same premium feel and offered a fully responsive experience across screens.
The Build Beneath the Surface
We developed a lightweight, custom WordPress theme using ACF Pro for flexible content editing, giving the client complete control over each section. WooCommerce was integrated as a smooth shop system, handling product listings, checkouts, and customer experience. The admin dashboard was designed to be intuitive for a non-technical team, enabling easy content updates without breaking the design. Every animation and interaction was optimized for both aesthetics and speed.
Juicing Up SEO
From meta tags to schema data, we made sure Organik Nar was ready to be seen. The website is fully optimized with the Yoast SEO plugin, Google Search Console, and fast-loading image formats. We ensured clean permalinks, alt texts, and proper heading hierarchy for strong organic visibility. Combined with a local farming story and niche keyword strategy, the brand now has a strong foundation for digital growth.
The Final Pour
Today, Organik Nar’s website runs smoothly and is attracting real customers and traffic. The brand now has a digital home that feels just as authentic as the juice it sells — fresh, vibrant, and rooted in care. Flow2Web continues to support the website post-launch through updates, monitoring, and small enhancements. This project was a sweet reminder that great websites are made with the same passion as great products.
Thank You for Tasting the Journey
We’re proud to have poured our creativity into a project as heartfelt and authentic as Organik Nar. From the very first sketch to the final WordPress deployment, every step was a reflection of the care this brand puts into its products. Thank you for exploring this digital flavor with us — we’re always blending design and purpose into something beautiful. Stay tuned, more soulful creations are on the way.